Founders

A partnership of three individuals

Safdico's key individuals, Johnny Kneller, Brian Gutkin and Laurence Graff epitomise knowledge, craftsmanship and professionalism.

Johnny is synonymous with both large and coloured stones. He is often referred to as one of the most impressive living catalogues of such items.

Brian has been involved in the South African diamond industry for over twenty years, having launched the Hope brand in 2001.

"The King of Diamonds" has built the eponymous diamond empire. It is said that he never turns away a stone, regardless of its price.