Founders

Safdico's key individuals, Johnny Kneller, Brian Gutkin and Laurence Graff epitomise knowledge, craftsmanship and professionalism.

Johnny Kneller

Johnny is synonymous with both large and coloured stones. He is often referred to as one of the most impressive living catalogues of such items.

Brian Gutkin

Brian has been involved in the South African diamond industry for over twenty years, having launched the Hope brand in 2001.

Laurence Graff

“The King of Diamonds” founded and built the eponymous global diamond empire, Graff Diamonds. It is said that more important gem quality diamonds have passed through his hands than any other Diamantaire.